La Union Provincial Library catalog › Details for: Strategic brand management : new approaches to creating and evaluating brand equity /

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Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer.

By: Kapferer, Jean-NoelMaterial type: Text

TextPublisher: New York : The Free Press, 1994Description: v, 341 pages ; 24 centimeterISBN: 0029170451Subject(s): Brand name products -- ManagementDDC classification: FOR 658.8343 K14s 1994

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books	La Union Provincial Library Foreign Section	Foreign	FOR 658.8343 K14s 1994 (Browse shelf)	Available		010141laup

Includes index.

Bibliography: pages 309-319.

National Library of the Philippines Allocation August 22, 2022

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